The secret to SEO

Have compelling content.

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4 Responses to The secret to SEO

  1. Ddubyah says:

    That tends not to be the answer you get from your average SEO consultant. But it should be!

  2. Daniel says:

    I tell this to all of my clients, yet I still get requests for SEO work… I don’t even pretend it’s something that I do! I often try to persuade them to hire a copywriter instead.

    Of course I could argue that there ARE other factors that affect SEO, but that would undermine the point you’re rightly making.

  3. And a good web presence of course. Any other ideas? ;)

  4. Rob says:

    Write clean markup (no tables) and have a hierarchy for your headings. Take advantage of HTML5 semantics if possible.

    Use microformats to mark-up certain elements, like contact info, events etc…
    http://microformats.org/

    You want people to link to your site, so add sharing tools to make it easier. Google’s +1 button has SEO benefits, so I recommend that.

    Use friendly urls:
    /the-secret-to-seo vs. post.php?postid=12334

    Don’t use a lot of fluffy marketing text, cut to the chase. When I write a blog post, I try to title it what I think people will search. For example: “iPad and iPhone html5 video autoplay” was one post I wrote a while back, instead of “Annoying that this doesn’t work” (or whatever).

    And most of all, have compelling content :)

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